Social Media Content
Khloe Kardashian x Fabletics Campaign
Below is the content specially crafted for Khloe's collaboration with Fabletics, designed to showcase the dynamic fusion of sporty elegance and high fashion that embodies the essence of Khloe Kardashian. Using a combo of graphics, photos and video we were able to highlight the collection and create excitement and buzz about the brands collab with Khloe.
Fabletics x Influencer Marketing
In collaboration with influencers, I devised innovative workout suggestions and curated outfit try-ons tailored specifically for content creators to be featured on our Instagram and TikTok platforms. These videos would potentially lead to an increase in engagement by a modest 3% percentage points, reflecting a positive impact on audience interaction and engagement.
Fabletics Organic Content
By incorporating popular TikTok sounds and receiving assistance from my coworkers, I successfully produced TikToks that aligned with current trends, resonating with our audience and demonstrating our awareness of popular culture. These helped our feed stay current while at the same time promoting our most popular items!
RuPaul Memoir Release
Utilizing TikTok sounds that have already gained popularity through RuPaul, we successfully generated buzz for the debut of RuPaul's latest book. This strategy led to a notable 10% rise in overall engagement, amplifying the reach and impact of the book launch campaign.
Fabletics Stories
Through the strategic creation of engaging narratives to showcase our new products, alongside the use of captivating editorial photography and innovative graphic elements, our storytelling approach has proven highly effective. This well-rounded strategy has not only contributed to a notable 5% increase in our click-through rate but has also played a significant role in boosting our social sales by 2%.
Snuggle Bear Giveaway Campaign
Snuggle was eager to share its renowned Snuggle Bear alongside the new Snuggle Crystals for the National Teddy Bear Campaign. Here are the posts I meticulously crafted and strategically shared to generate buzz around the upcoming giveaway.
